Made for a Woman ...

"Strong enough for a man ... but made for a woman!"

That's the marketing gimick that's been associated with Secret Deodorant since the beginning of time.  And it's no wonder ... it's a phrase that, when combined with the ultra-feminine packaging, totally appeals to every aspect of a woman's psyche.  It's pretty.  It smells good.  And on our sweatiest, highest stress days ... we still come out of it smelling like a rose.

According to the US Department of Health and Human Services, Secret Deodorant carries no acute or chronic health effects.

Well ... if you overlook that nasty aluminum ingredient ...
and talc ...
and cyclomethicone ...
and behenyl alcohol ...
and pentadecalactone ...
of course there are no serious health effects!

And when you take into consideration that aluminum in deodorants cause breast cancer and Alzheimer's ... well, you can completely understand why this particular brand specifically targets women.  And if you cannot, let's just say that there's a fuckton of money to be made off of cancer research [especially breast cancer research] ... and the more women using conventional deodorants that contain harmful chemicals, the more women that you have fall into a higher-than-normal risk for breast cancer and other related diseases that the pharmaceutical companies can then make money off of ... it's a vicious cycle perpetuated by greed.

So ... let's take a closer look at these ingredients ...

Aluminum [in any form] - a strong human neurotoxicant and an endocrine disruptor that is directly linked to breast cancer and Alzheimer's disease.
Talc - proven to cause tissue injury and fibrosis; is also a skin and lung irritant
Cyclomethicone - a silicone-based solvent and is used as a "wetting agent" for personal care products
Behenyl Alcohol - a saturated, fatty alcohol used as an emollient, emulsifier and thickener in cosmetics
Pentadecalactone - a perfume and/or fragrance ingredient added to health and beauty products.  It is a pheromone derived from the male human and is used to attract females; in OTC body products, it is included in it's synthetic form.

YUCK!

Personally, for years and years, I fell under the sing-song spell of this particular brand.

And then quit ... cold turkey ... about three years ago.
I plan on remembering who my kids are when I'm 90.
I also plan on having both of my breasts.

But ... I still sweat.  And on really, really warm days ... I prefer smelling more like a flower than a gym sock.

So ... I did the research ... formulated a few recipes ... and voilá!

Organic Deodorant

Only 4 ingredients ... tested on pregnant women & teens ['cuz they can really sweat] ... and no complaints.
No clogged pores.  No yucky ingredients.  Made by a women ... for humanity.

Three scents are available ... more to come!

Chamomile & Lavender

Mother Earth [bergamot, cassia root, cedarwood, nutmeg, lavadin, & peppermint]

Basil, Sage & Mint

Click ... Click ... Snap!

We've successfully completed the shooting of all garments that will be contained in our Look Book.  The online site for this book has been created and will be available for viewing the last week of September ... for launch during Fashion Week San Diego. 

We've also sent the hard copy of the look book to print ... we anticipate having the book in hand within the next two weeks.  Lot's of photos ... a few words ... all on glossy paper ... we're pretty excited!

Our Final Press Conference for Fashion Week San Diego is this evening at Roppongi in La Jolla, CA.  It is during this PC that another Sneak Peek from our 2014 Collection will be released to the Press and General Public.  We're excited about this release ... as it's a completely different look from the overall feel of the rest of the collection.  It's attached to this update ... kind of a pre-release of a pre-release  ;)

The countdown to our Travel Date is official ... less than 30 days' remaining.  We will be posting updates on our social media pages all through the next month as we get closer and closer to the runway debut.

Enjoy your week!

=) Caryn

Our Kickstarter Project Sponsors!

Our deepest gratitude goes out to the following people who contributed to our Kickstarter Crowdfunding Project:  Taking an Organic Road to Fashion Week.

Thank you for being a part of our incredibly beautiful adventure!

Jacob Nordby
Peggy Stockwell
Karen Mengersen
Jennie Dougherty
Wendy Willingham
Janet Lynn Espinosa
Karen Davis Smith
Shasta Gaughen
Michael Bukraba
Sarah Nash
Reg Try
Cyndy Hagin
Rachael Coughlin
Ammi Brooks
Llewellyn Rhoe
Jamie Moore Fox
Elisabeth Svinth Davidson
Krysta Bell
Christopher Allen
Frank Miller
Steve Stockwell
Suzan Monson
Catherine
Peter Dougherty
Ganin Lovell

In the News!!!

It's been an exciting week!  Handed out more than a few fliers at our events this week to those interested in learning more about the project.  And our story was published in Saturday's Columbian, our local newspaper.

In the Living Section ... above the fold!

and if that wasn't cool enough ... we were featured in the upper right corner of the front page, right under the banner!!!

I don't know about you ... but I think that's pretty damned cool!!!

And ... in case you haven't been following along on our Facebook page ... this goes hand in hand with our Kickstarter Project.  Which, by the way, we're excited to announce that we've reached 1/3 of our goal with only 14 days to go  =)

If you have a moment, please check out our project and share it forward ... we'd appreciate it immensely if you did.

Just wanted to share ... and if you would be so kind as to please share this with your friends and families ... I'd really appreciate the love.

xoxoxoxo

Photo Shoot - Day 1

Today's shoot ... successful and completed!

My deepest gratitude goes out to La Bottega in Vancouver, WA, Barbara Hill Photography, and Beigeblond for the incredibly awesome work they put in to pull this off. It's not every Sunday that folks are willing to roll out of bed at 6am to help create something amazing! And let's certainly not forget Crystal and Deanna ... my two beautiful models ... without them ... well ... the clothes would still be hanging on the rack.

Additional thanks to my amazing husband ... he managed to help keep it all together so we could do this.

And finally ... to Harmony Art Organic Design for the incredible fabrics, Hourglass Footwear for the omigod pumps, Wasataylor & Steamed Circus for the accessories, and Neema Bags for the spot-on handbags.

While I cannot release shots of the actual garments until they have been released at Fashion Week San Diego, I can release this test shot that we did ...

Cheers!

In the News ...

Our interview today with The Columbian, a local newspaper, went exceedingly well!  We are excited about having had the opportunity to share with them our story.  We expect the featured story to be released within the next week [or two] and will post an update here once we have the link.

Thank you for your support of this project!

xoxoxo

Kickstarting it Into High Gear!

We've launched a Kickstarter Program to help cover the remaining costs associated with getting our Organic Women's Clothing Collection to San Diego for Fashion Week. It's an All or Nothing Deal ... so, there's really nothing to lose ... and you gain a wonderful feeling of helping an artist recognize their Dream ♥

Check out our Kickstarter Program!